The build walkthrough video, dig to water on

One video per job, filmed in pieces on a phone, no crew and no editing beyond stitching the clips together. Shoot vertical. Talk normally. Do not script it word for word, work from these prompts.

Clip 1, before anything moves, 20 seconds

Stand where the customer will stand.

"We are in [town] today. Here is what we are starting with. [Point at the problem.] The homeowner wants [what they want]. The tricky part here is going to be [the real constraint]."

Clip 2, excavation, 15 seconds

"Digging today. We are going [depth] here for [reason]. [Point at something specific, a shelf, a slope, the access route.]"

Clip 3, plumbing and liner, 20 seconds

The most valuable clip and the one everybody forgets, because it is buried an hour later.

"This is the part nobody ever sees. Underlayment down, liner in, and this is [the plumbing]. When somebody quotes you a lot less than we did, this is usually where the difference is."

Clip 4, rockwork, 15 seconds

"Setting rock today. The difference between this looking natural and looking like a pile is [the thing you actually do]."

Clip 5, water on, 30 seconds

The payoff. Real sound, no music. Let the water run for a few seconds before you say anything.

"That is it running for the first time. [One line on what it took.] The homeowner has not seen it yet."

Clip 6, finished, 20 seconds

"Finished [feature] in [town]. [Size, depth, fish or not.] Took us [timeline]. If you want something like this, we are at your phone number."

Rules

Vertical for social, and shoot a few seconds horizontal for the website.

Real audio always. Water sounds better than any soundtrack.

Do not re-film to sound smoother. The rough version performs better and it is faster.

One person on the crew owns the phone for the job.

Where it goes

The whole stitched version on the project page. Individual clips as social posts over the following weeks. One job becomes six posts and a page.